A CENTURY IN THE MAKING
Oak trees grow for at least 100 years before they’re cut down and crafted into whiskey barrels. Then, they age our favorite whiskeys for at least 4 and up to 20+ years before we inlay the wood into watches.
Each piece doesn’t just tell time, it tells the stories of the lumberjacks, craftsmen, distillers, & whiskey drinkers who worked together, spanning a century, to bring you this watch.
Good whiskey creates good times. So, we handcrafted five watches using authentic Jack Daniel’s whiskey barrels from Lynchburg, TN, inlaid with genuine limestone and charcoal representing the Cave Spring Hollow and the charcoal mellowing process that makes Jack, Jack.